How to Generate Website Traffic that Can Get You More Sales

Online business owners, bloggers of certain niches, and webmasters would quite agree that getting high page traffic is one of the metrics of a website’s success.

If that is the case, then imagine this: A content got re-tweeted a couple of times. Online users also made a few hundred comments on the content. It even ranked on Google’s search results page, leading to thousands of monthly visitors.

Sounds like the perfect recipe for a content that works, right?

Well, not really.

When the content was further evaluated, there was a high bounce rate and a lack of meaningful engagement from those who signed up for the mailing list.

This just shows that not all online traffic is actually good traffic. In fact, they are not all the same.

Instead of focusing on creating a “one size fits all” marketing strategy, you should put more attention on developing a satisfying and unique user experience that meets the users’ diverse needs.

This article will tell you how to effectively do it, with emphasis on content optimization based on your segmented audience.

Build Marketing Personas

One of the reasons why marketers fall flat in generating traffic that converts is because they see users as mere numbers and not as actual people. More often than not, this leads to an approach that utilizes vague language in connecting with them.

This should not be the case.

If you are dead serious about customer acquisition and retention, you should know your customers well and be able to relate to them.

But, how can you properly identify their needs and wants? What tools will give you insights on how your market makes purchasing decisions? This is where buyer personas come in handy.

In a nutshell, buyer personas (or marketing personas) are depictions or portrayals of your target market. These representations of your audience will help you target your content based on what piques their interest.

You can easily segment your audience and create buyer personas using free templates and tools, such as HubSpot’s MakeMyPersona.

Source: MakeMyPersona

In using the platform, digital marketers will be asked to give their persona a name that everyone can easily identify with. An example would be “Busy Mommy Bee.”

The remaining steps involve responding to questions that will allow the tool to create a more humanized and convincing buyer persona.

Source: MakeMyPersona

These include putting a face to your buyer persona, identifying the tools they need, and defining their job roles, among others.

After providing a brief response to all the questions, MakeMyPersona will ask for your email address.


Source: MakeMyPersona

And, voila! The details about your customized buyer persona will be sent to your email in less than 15 minutes. The persona should look like this:

You can actually develop an unlimited number of buyer personas depending on your needs.

But, what is the significance of the persona you just created?

The buyer personas will help you recognize the kind of content that your market finds appealing. Since you already have a good picture of what your audience values the most, you can develop content that is relevant and relatable to them.

You can also leverage these personas in identifying the advertising channel that best works for them. This leads us to our next topic:

Mapping Your Acquisition Channel

It is essential that you keep track of your visitors and monitor their behavior while they are on your page.

In doing so, there are web analytics tools that can give you such insight. An example is SimilarWeb Pro.

Source: SimilarWeb

SimilarWeb Pro offers its users a better perspective on crucial information about your website that you ought to know.

For instance, the tool can give you a report about the traffic sources that drive visitors to your site. These include search results, social media channels, referrals, and mail, among others.

Source: SimilarWeb

SimilarWeb also has a feature that shows all of your organic search terms, even those that you did not provide. These are filed on a single list.

Source: SimilarWeb

In case you want to see other websites that your audience navigates while on your page, SimilarWeb can give you such data.

Source: SimilarWeb

Now that you have this information, you’re probably asking what you’re going to do with it.

Measuring structured data, such as page traffic and time on a page, will guide you in making strategic decisions on how to develop content that converts leads. This works best by using the right keywords, which is our next topic.

Optimizing Your Keywords

Since most traffic acquisition channels rely on targeted keywords in luring the right market, it is only necessary that you use specific keywords that are tailored to a particular audience.

So, how do you optimize keywords?

More often than not, marketers opt for the most popular keywords. This seems to be the logical approach if you want to boost your online presence, right?

But, there’s a downside to this method.

The higher the popularity of your chosen keyword, the harder it is for a site to rank. For this reason, it would be best to go for less competitive keywords, like long-tail keywords.

In using long-tail keywords, you have to identify its relevance. How do your keywords relate to the product or service that your brand offers?

Next comes the intent. This entails understanding the intent, or search queries, of your audience.

A user’s intent can be classified as either navigational, informational, or transactional.

  • Navigational intent usually revolves around queries about your company or the brand itself.
  • Informational intent falls under queries that are fueled by curiosity. Its main goal is to seek solutions or dig information.
  • Transactional intent takes place when users perform queries that involve making a purchase.

Marketers can use tools such as Ubersuggest in keyword optimization.

Ubersuggest is a free tool that gives its users thousands of ideas for effective long-tail keywords.

Source: Ubersuggest

The tool works by generating a variety of keyword patterns based on your seed keywords. The results page will show you the keywords’ search volume, cost per click (CPC), and competition level.

But, wait! There’s more!

Aside from developing content that is based on your understanding that the market is composed of different people with diverse needs, there are other ways on how you can reach better lead conversions from your page traffic.

Improve the Performance of Your Page

Research shows that a page’s loading speed influences visitor’s retention. There are various techniques on how you can boost your site’s performance such as using a Content Delivery Network (CDN) and optimizing your photos.

Automate Your Email Marketing Efforts

You can use MailChimp to automate and streamline your leads based on your market segmentation. Implementing an email list can also build brand trust and loyalty.

Knowing your audience, relating to them, and implementing a marketing strategy based on your segmented market may seem like a tedious task. The tips discussed above should give you a template on how to generate traffic that converts leads.

Business Accounting Software – Where Is the Best Place to Buy It?

If you are in the market for business accounting software, you might be surprised at how many options are available. Whether you are searching on the internet, asking your business contacts, or looking at an office retail store, you will surely find a large variety of software, with no clear choice as to which software is best for you. This article provides a list of the major places from which to purchase your software, and a description so you can tell which one would work best for you and your business.

Retail stores

The accounting software you find at retail stores most typically is made for the masses, so you will find very broad and general programs that can fit a wide variety of businesses. These programs can work great for those just starting up their business. As your needs grow and you need more flexibility and customization options, you may need a more robust program.


You can research and find business accounting software on the internet, and in fact, you might just experience information overload when you conduct a search for the term ‘business accounting software’. There is a huge variety of packages available, with prices tags just as varied. The more basic programs allow you to purchase the software online, and then download the program immediately. More detailed programs or products that have an advanced set of features will typically require a phone conversation with a sales representative, in order to be sure you receive the correct product. To narrow down business accounting software choices, visit Capterra.com. You can select the features you desire, and also the price range you are comfortable with and you will see a comprehensive list of software vendors to choose from.

Software partners

Some software companies have partners in a variety of locations, so their customers can be served locally and in person. Most of the time, the software partner (often referred to as a “VAR” or value added reseller) can sell you the software at the same price as the manufacturer offers. Purchasing software from a VAR can be extremely helpful because you can take advantage of their services, which often include implementation, training, and ongoing support. Each partner has his or her own pricing scheme, but it may be worth it if you and your company benefit from the personalized help.


Some accountants will offer their customers an accounting software package for purchase. Since your accountant knows you and your business, it can be a great way to purchase software. He or she can show you the features of the software that will work best to make you the most profits and streamline the job of accounting management.

Buy direct

Many software companies will sell you their business accounting software directly, though some do refer you to their partners to make a purchase. Purchasing the software directly from the manufacturer can be a good way to learn all about the software and determine if it’s a good fit for you.

No matter where you purchase your business accounting software, be sure you do all your research, speak to the right people, and make a decision with all the facts. Your business data is worth the time and effort

Guiding Young Internet Users

Living in the era of the Internet gives contemporary parents more alternatives in regard to the sources of information they can obtain for teaching their children. More alternatives of teaching methods which are more attractive and interactive in their presentation are available to present-day parents and teachers. Accompanying that facility is more potential and more easily accessible dangers such as pornography, gambling, and internet scams which are only one or two clicks away from our children. The aforementioned potential dangers must be smartly and creatively avoided by duly introduce our young children to the positive and creative uses of the Internet.

One of the most widely conducted internet-based activities by many young internet users of the day is building web-based networking for the purpose of either establishing friendship or dating. This kind of activity is greatly enhanced by the presence of interesting program such friendster, myspace, mIRC, yahoo messenger, and various other networking and chatting facilities offered by the Internet. This activity has both positive and negative aspects. One of the positive aspects is teaching young internet users to make friends and form a global network of friendship which is hard for them to do without internet facility. So, what is dangerous about it? Of course, making friends itself is positive and valuable and there is no danger about it. What is dangerous is not the activity but with whom the activity is established. Most working parents are unaware of this potential danger because they are busy working while their children are surfing the Internet without their supervision and guidance.

Since using the Internet is almost impossible to avoid and internet literacy is a must to young people today, there is no other alternative for today’s parents and teachers but to guide their children and students in using the Internet by promptly introduce them to the positive aspects of the Internet as soon as they start using it. For example, we can tell them that the network of friendship established by using the Internet has economic value and can bring about income for them if they know how to use it. The larger the network grows the higher the economic value of the network. Teach them how to direct their internet based friendship and network of friendship towards positive activities by making it a tool for sharing their work of writing, results of simple research conducted at school, and ways of starting an affordable home-based business. They will love the activities and be addicted to using the net in a positive way.

Warning Young Internet Users of Possible Dangers

Before they are accidentally exposed to them, parents and teachers need to warn their children and students about the possible dangers that internet users may face and be victimized by if they do not know of their existence. Among the dangers threatening young internet users are pornography, gambling, and internet scamming. Our children and students need to know these in order to be able to avoid them. Because the modus operandi of internet crimes are plenty, our children need to be reminded to be constantly aware of the new methods which maybe used by internet criminals to prey upon them. One easy way to get them constantly keep abreast with the latest development of internet crimes is to have them subscribe to some websites which specialize on publishing newsletters on the subject of internet crimes.

It is a good idea to provide our children or students with examples of the victims of internet crimes in the forms of stories and pictures which can be found on the Net. Teach them to research any internet-based business which they are interested in joining so that they will be saved from being victimized by abundant internet scams in the forms of hundreds of HYIPs floating on the Net. Tell them that nobody gets rich by joining such programs. Most of the HYIPs do not pay back their investors. Although they may pay at the beginning, it is merely intended to seduce them to invest more. Tell them that in the last 2 years the author of this article has tried five of those HYIPs and none of them paid, not even one single cent was returned as ROI. All those HYIPs pretend as if they have a money machine which can double or triple your money overnight. It is all bullshit. The owners of the HYIPs are mostly just scoundrels who have a trap in the form of attractively and convincingly looking website ready to trap their victims. Do not be stupid by experimenting to invest so that you can feel the taste of being cheated. It is certainly not nice to be cheated, just learn from the experiences of others without making yourself a victim.

How To Select The Best Android Tablet PC

Buying the best tablet PC can be really daunting due to the numerous offers available in the market today. Nonetheless, taking into consideration features such as display, wireless support, internal memory and other vital accessories will assists you to select the best Android tablet PC that match your specific needs.


Most fashionable tablets these days are those that sport display size from 7 inches to 10 inches. Tablets that border 7 inch weigh in between 390g and 510g while most 10 inch models weigh up between 585g and 710g. A number of high-end tablet PCs run on screen-resolutions of up to 1028x 600 pixels per inch.

Although with the current technological progress you will notice high-end tablet PCs such as the new iPad sporting a screen resolution of up to 2048 x 1536 pixels per inch. It’s important to note that when shopping for a tablet the larger the screen resolution the superior the viewing angles are, which suggests that text and photos are generally sharper.

Wireless connectivity

If you are always traveling, an android tablet PC that supports 3G mobile broadband could serve as the best option. Since, a 3G mobile broadband powered tablet PC will ensure you to receive coverage anywhere. Many high-end tablet PCs are available in 3G + Wi-Fi version and Wi-Fi only version. A tablet with Wi-Fi only will involve a hotspot or another additional budget for a wireless router. On the other hand, a Wi-Fi only and a 3G + Wi-Fi slate will both offer the same downlink speeds.

Also, before you make any decision of purchasing a tablet, it’s advisable to go for a tablet that supports short-distance wireless interconnection for example, Bluetooth or the EDR technology. Such features will allow you to interlink your tablet to your laptop, smartphone, or even a desktop PC and transfer files. You can also use Bluetooth facility to connect to a wireless keyboard.


You’ll find most Android tablets PCs come with 16GB to 32GB of internal memory, which is more than enough to accumulate roughly 60 apps in addition to 900 songs, 8 movies or 5,000 e-books. But if you’d like to increase more storage, ensure the tablet accommodates microSD slot. This slot is fitted with a memory card which is bought separately to double or triple the memory.


Accessories add value to a product; it can be for beatification or protective purposes. Such accessories include cases, covers, screen protectors and many others.

Internet Marketing – Online Internet Marketing Service Strategy

Internet marketing

Internet marketing is by far the best growing marketing technique for all corporations in this day and age. The online Internet marketing company dealing with internet marketing solutions have to keep themselves updated daily to keep up with the rivalry and the rapidity set by new goods being commence. With your company being concerned in online internet marketing promotions you will have seen the plunder of successful internet marketing seo strategy and the income gained by little work once the promotion has been finalized and commenced.

Internet search engine marketing can be difficult due to the lot of alternatives accessible when dealing with online internet marketing media solutions. Through my knowledge in dealing with Internet marketing I have draw round below a little tips for the inexpert of advertising your business online. I have reserved the layout as easy as likely so new businesses advertising their business online can clutch the eventual Internet marketing solution.

Internet Marketing selections

There are so many online internet marketing service provider companies advertising on the internet, moving out online marketing solutions that it is tricky to choose which internet marketing company to faith to do your search engine marketing. Your promotion budget needs to last all through the year so you want an Internet marketing company that presents small early investment for your online internet marketing promotion so you can use the incentive of the internet marketing promotion to pay for more internet marketing. If the online Internet marketing company supposes that their internet marketing strategy is a good one this should not be a problem for you to assemble. All Internet marketing agencies that want you to put large sums of cash upfront earlier than they start to promote your business online I would advocate you stay away from them.

If they want a little deposit upfront and still offer no work for your company website in return, still be fatigued. Should the internet marketing company want a small deposit before you launch your internet marketing campaign but are willing to do more work for your company website that makes the little deposit a commendable asset then you are on the correct way.

Custom Software Today

What is custom software development?

Software development can be an extremely difficult and complex process. It includes the evolution of software products in a structured and planned manner starting from requirements elaboration and ending with software maintenance and troubleshooting. Currently custom software development companies provide applications for all kinds of industries and vertical markets including Retail & Distribution, Construction, Healthcare, Military & Police, Government, E-commerce, Agriculture etc.

Why use custom software development?
Certainly, companies may buy pre-made software packages but often they don’t suit particular business requirements completely and cannot be customized to one’s needs in most of the cases. Custom applications can be built for further integration with the most popular applications used in offices today. Thus, application development has become important to the ever-changing and ever-growing marketplace.

Here are some of the benefits you get by using custom software:

    • It improves workflow efficiency. Company can obtain tailored cost-competitive and robust solutions that can be beneficial for all company’s departments and also may help increase sales. A custom software development company analyzes the company’s business needs, industry and product requirements and delivers personalized applications for tailoring innovative technologies.

    • Individual approach. Owing to present economic trends applications become more adaptable. Off the shelf software applications are often simply not equipped enough to handle specific and non-standard tasks. Every company is different. Some companies need unique solutions able to complete data processes that are too complex to be accomplished via ordinary software methods. That’s when custom solutions become handy – you can get a tailor-made solution exactly matching your needs.

    • Step-by-step control. Usually, businesses wish to be a part of the development process. This means to be able to make important changes and have control over software development. Now with custom software development it has become possible. You can add all the important components in the process of development and make some changes if it’s necessary. Most of the software development companies follow SCRUM, so you can get a report about the work done almost every day.

    • Support and maintenance. Application development process includes also further support and maintenance. It means not only troubleshooting which is surely very important. Software can also be altered by the developers in order to adapt and evolve according to the demands and challenges required.

    • Helps you stay competitive. As the business world shifts, companies need to be able to adapt. In an effort to survive in the modern competitive business climate companies search for solutions providing them with reliable and innovative IT infrastructure. To meet growing challenges companies need to improve their performance by enhancing business processes and their sustainability. That is why custom software solutions are not a luxury anymore. Companies implement custom software into the workflow to ensure efficient business growth.

  • Security. When custom software is developed security features may be added to new business applications, allowing businesses to store data safely. Generally custom applications are designed with security in mind taking into account potential threats that could appear in future.

Software License – How to Avoid Future Hassles

Software licensing helps software publishers from prosecution under consumer protection law for misuse of license protected software. With the software licensing, you get the privilege to use any protected software package within the terms and conditions of the license.

It is not uncommon for businesses to be penalized for misuse of software not because they do it deliberately all the time. Sometimes they are unaware of the fact that they are using license protected software. The terms of license are complex and can be difficult for small organizations to understand. They may get penalized for inadvertent using software that they believe was good enough for use.

Some software licenses can be used concurrently. It means that if you have a series of computers and a few of them use the software, then you will need software licenses only for the ones on which the software runs. License holders are tired of having to trump up upgrades to keep their revenue coming in. The future scene is going to be software by subscription where you will be required to renew licenses every year.

There is no doubt that licensing is a costly affair and can be quite a risky affair if you don’t know how to use it. In terms of licenses and compliance, it can be quite a costly affair to keep paying more for advanced software systems. Alternate software packages are being used by companies who do not want to fall into the trap of non-compliance either inadvertently or by design. Software packages are available where you don’t have to buy licenses nor do you have to make sure you are not using an illegal copy.

It is not necessary that license holders have to enlist the help of license enforcement organizations. They are free to act on their own. When it comes to software licensing, organizations are looking at solutions that offer flexibility and better management. Of course, the focus is to cut down licensing costs to the bare minimum level.

Companies especially the startup units are often unaware of what software is installed in their systems. As a result, they are exposed to risks of multiple kinds. License compliance audits for software can be tough and can result in substantial fines for infringement of copyright. It is important to understand software licenses issues more comprehensively to avoid paying hefty fines or suffering penalties.

Make sure your software is a licensed one to avoid negative exposure and expenses.

Software Telemarketing: Effective and Cost Minimizing

As the owner and operator of a software firm, you may be wondering what all the buzz about software telemarketing is. Here and there, you may be hearing about others talking about how it turned their companies around and allowed them to become more competitive and much more successful in terms of marketing their software products and services. You may be hearing statements like “telemarketing gets the job done”, or even “it’s really great! I got everything I need with software telemarketing”. And to tell you the truth, some of these statements are lot lies. Many have seen success in their endeavors with the aid of software telemarketing.

Telemarketing is a popular marketing strategy that many types of businesses make use of all around the world. This is because telemarketing firms and the telemarketers they employ are very flexible in the types of services they offer. They often become contact centers for queries and troubleshooting in regards to certain products and services a firm offers, or they could become sales oriented and make calls to consumer households to make sales. Telemarketing is even used by B2B companies to get a little help in terms of getting more leads and getting business appointments. Software telemarketing is no exception to these and can also be a flexible part of your software firm. If you need lead generation for software leads, software telemarketing can answer that need. If you need a contact center for clients to call in regards to your products and services, you can bet that software telemarketing has that nailed as well. And if software appointment setting is what you want, well, that can be done as well.

Many software firms choose to have a reliable software telemarketing firm as a sales and marketing solutions provider because they are, as said, flexible. Others also choose this because aside from being flexible it is also a cost-efficient solution. This is because you would only need one provider to do certain services, saving you a lot on resources. When a software firm needs software leads such as ERP leads, they can just instruct their chosen software telemarketing firm to do the task and they should get right to it. The results are also something you can be impressed with since professional telemarketers will be making all the calls, people who know all the right ways in terms of lead generation. And when it comes to software appointment setting, these skilled telemarketers have it covered as well. But first, before attempting appointment setting in regards to software sales, you must get yourself some good software leads. Without good leads at the disposal of your telemarketers, running an effective software appointment setting would be rather difficult. But since a single software telemarketing is all you need, you can task your chosen firm to do both these services for you so you will no longer need to find other means of procuring the needed software leads.

Offshore Software Development Companies Are New Trend Setters

The new trend setters in the software development industry are the application development companies that are located at an offshore location. The cost-effectiveness and high quality software development solutions have helped businesses to launch new software solutions for enhancing user engagement.

There have been various advantageous that make software outsourcing a wonderful option but some have become major attractions for the businesses worldwide. Some of the benefits are:

1. Continuous Improvement: The software development companies serve all types of markets by catering to their individual business needs with great care. They do not only consider quality in the solution but also give great care to the uniqueness and innovation of the solution. The customer’s needs are given prime importance to exceed their expectations every time.

2. Building Trust: All the software service providers work with an aim to strengthen their business relationships with the clients. So, they make sure that the client receives amazing returns on the investment. The software firm provides their extensive portfolio and testimonials to testify their skills and capabilities.

3. Focusing On Security: The security is essential to maintain the privacy and confidentiality of the data. It may be in terms of physical safety or network safety, the offshore software development firms ensure security from all types of threats that can be the reason of vulnerabilities in the solution.

4. Cloud Services: The software application development firms are also providing cloud services to surpass desktop applications. They are automated, flexible and convenient, and have higher storage space by providing access to information anytime and anywhere.

With all the benefits that make software outsourcing the best in the industry, many businesses are relying on offshore software development companies. In order to meet the huge demand of businesses worldwide, there are many application development firms that have expertise in different technologies and software products.

Before you consult with them for your specific needs, you must have an idea of a software service that can make your business grow and expand in this competitive world. However, if you are not very clear, you can also take software consultation services wherein consultants will examine your business requirements to suggest the appropriate software solutions.

Let’s also become a part of this new trend of the software industry by making software outsourcing firms your technology partner. Start your search today so that you can introduce a new software solution earlier in the market.

The State of Kids Internet Safety

The internet has everything! But does your child need to see it. Online parental control is becoming more important as our kids become more tech savvy. In most cases, children are more computer literate than their parents. This makes monitoring their surfing activity extremely difficult. Kids internet security is becoming one the most important tech topics in the industry. This is direct response to the increase in child exploitation on the internet. According to recent studies, 76% child exploitation victims met their offenders via social networking primarily chat rooms. In addition, cases of online bullying by classmates have risen exponentially over the years.

There are around 77 million kids using the internet. However, most parents are not taking the steps to teach effective online safety for kids. Both the FBI and FEMA have provided parents with an online set of online safety rules to educate their children. However, most kids and adults ignored these safety rules. Schools have also begun teaching online safety for kids. Is this really enough to protect your children? Like all parental decision the answer can’t be a simple yes or no.

The illicit and illegal has always attracted our children. The internet gives that perfect medium to act out that desire. No matter how much education provided, the temptation remains for kids to break online safety rules. Having the uninhibited access to the World Wide Web at their finger tips is a desire that most kids can’t bear. However, parents do have internet security weapons to increase their kids online safety. This weapon is known as a internet web filter for kids.

Internet filter technology was developed and flourished in work place. Only recently has it eliminated the high learning curve to let parents setup a system that monitors and restricts the child surf history. With the right set of features you can create very high level of kids internet safety and security. Windows Vista has a new internet filter that allows parental control but it doesn’t offer some of the more advanced features that internet kids safety software like Child Safe and Net Nanny offer.

If you are serious about your kids internet safety and security these product can provide you with a wealth of tools to monitor internet activity. When choose web filter software, it should provide you with the ability to add specific restrictions to individual users. This will allow you to enjoy the internet without being boxed in by restrictions place on your children’s account. The software should also give you the ability to filter multiple categories. The top software allow you to set over 71 category restrictions with the addition of banning sites with adult content, pictures and keywords.

You can not always be home to supervising your child web activity. Using software can also allow you to set time usage restrictions and schedule that prohibit use at certain times of the day. However if you allow the internet to be used while you are not home, you can set up a remote management system. This allows you to monitor your child online activity from your office PC or anywhere in the world. You can also terminate and lock down your PC remotely if you feel your children breaking the online safety and security restrictions while you are away.

Of course your teenagers or savvy kids can try to find ways around the online safety and security restrictions in order to access banned sites. So, you should think hard how much kids internet security you need. Also allowing your child a certain level of privacy is also a consideration that must be mulled over deeply before using this kids internet security software.

Ultimately, you are responsible for parental control online and off. However, some form of kids internet security and safety is needed. Hopefully you will not need this internet safety software. The online safety tips and education you have provided your children will allow them to use the best internet security and online safety tips and tricks to avoid the many dangers on the internet.